Consulting and Esports Environment Building
4004 can work with schools by consulting the administration and esports leaders on the
following items:
The needs of each school will be different; 4004 will be flexible and open to what is specifically
needed by your school. Working with 4004 Esports will provide schools with the proper
knowledge and talent to launch a successful esports program.
Hiring and Recruitment of Staff
Following the traditional sport model, every varsity sport is led by a head coach that not only
acts as the leader during competitions; the coach sets and enforces standards, creates objectives,
and acts as the face of a program. The standards set and enforced by the coach must fit into the
values and philosophy of the institution in which they serve. Varsity esport programs will be no
different, and every potential candidate must be held to a high standard. 4004 will work with
staff members to determine what they wish to have in a head/assistance coach for every varsity
esport team they have, and help with the hiring of a head coach by:
- Building a program specific job listing
- If possible and if the school needs help, having a 4004 staff member present during
interviews with coaching candidates
Beyond the hiring of the head coach, players must be effectively recruited into a school’s varsity
program to compete at the highest level. Player applications must be created first for a school’s
existing student body, which Allegiance will construct and grant the school upon agreeing
services. During the working relationship, 4004 will also work with the school to start a process
of recruiting high school students who are interested in attending college and competing on the
varsity team. Some of the same items will be considered on the player applications, but for
entering high school students, topics such as GPA, SAT/ACT scores, and intent to study must be
determined before the student is enrolled and able to compete on the varsity team.
Esports Labs
Launching a new program may require an initial investment to create a lab or esports arena. 4004
will work with schools to build and set-up a space that meets their needs. Labs can vary in cost
depending on which games are to be offered and how many students are expected to participate
in the program. 4004 will work to help make sure the school is maximizing every dollar in this
process and delivering a product to the school the student are proud of and excited about. The
4004 staff can help:
- Identify the best possible spaces on a campus
- Determine what equipment will be needed
- Purchase and install all equipment
- Maximize the layout of a space for competitions and practices
- Work with campus partner to brand the space
Twitch, Social Media, & Arena Setup
With esports being located in the digital realm, it is imperative that schools have the proper
social media channels ready to stream/broadcast matches; this is especially important in the face
of esports currently not having traditional modes of broadcast, except for a few notable
exceptions. 4004 will consult on the best software, hardware, and other related factors for the
successful setup of a Twitch channel. If schools to have additional esport specific social media,
4004 will also consult on the build of those channels. Areas of consulting for all social media
channels will include:
- Proper language and memes to effectively reach young audiences
- Social media methods to engage esport enthusiasts with your brand
- Best software and hardware for streaming
Player Recruitment & Industry Growth
In traditional sports, the recruitment of high school athletes is a well established industry. The
esport recruiting space has yet to develop, but 4004 will be identifying ways to recruit the right
type of players. This process can start with 4004 providing player profiles and applications that
to be used. Items to be considered when recruiting players:
- GPA
- SAT/ACT scores
- Academic interests
- Games played, including highest level competed in
- Volunteer service completed in high school
- Work experience
As mentioned above, 4004 will pay close attention to the opportunities that will become
available in the recruitment of esport talent.
Program or institution sponsors need to be in place to provide equipment and branding for
institutions’ varsity esport programs. While 4004 is gathering program goals and plans, 4004 can
also help with sponsor acquisition by facilitating the relationship between the school and
companies. 4004 will receive 20% of the sponsorship amount received by the college that was
introduced by 4004 esports regardless if it is considered a capital or monetary investment.
